Have you ever heard what Off Page SEO is?
When we talk about the Internet, how can we forget about SERP (Search Engine Result Page)?
To get on top in these Search Engines, we need to have
knowledge of SEO (Search Engine Optimization).
SEO ever since the internet was used for public use.
Since then till today, many organizations have been engaged
in doing the same day and night to reach more and more new audiences, so that
more traffic will come to their websites and more people will know about them,
which will lead to more growth.
But the definition of SEO
has changed to a great extent and is constantly changing. Over time, SEO
has not only meant keywords, content, and backlinks, but the more sophisticated and
technical practice is now being used in it.
Whereas if we say it in easy language, then mainly two SEO
techniques which are on-page SEO and
off-page SEO are used. At the same
time, we need both SEO techniques to rank in search engines.
Now the question arises that after all what are these two
techniques and how are they used. Whereas in today's article, we will get some
information in the context of Off Page
SEO.
Then let's start without delay.
OFF PAGE SEO -Best SEO Tips For Increase Traffic to Website
What is Off Page SEO?
Off-page SEO is
called those techniques that focus on increasing the authority of your domain,
for which they depend on links from other websites.
The biggest factor of Off
Page SEO is the number and quality
of backlinks that point to your website.
Let us now know from some good examples of how to make good backlinks for your website.
- Write such great content that others want to link themselves to your content because it is so valuable.
- Share your contents in social media as much as possible, ultimately these will also generate links.
- Outreach some influencers of your own industry through e-mails (in which you can ask them about the review of your blog or share their contents), or you can mention them in the post. So that they will eventually link to you.
- Guest blogging on such sites that are related to you to some extent. These guest posts will finally link back to your site.
- You can make good infographics as it has more chances of getting backlinks.
Must Read
What is SEO? Search Engine Optimization Beginner to Advance Guide.
If you want to increase the traffic of your blog, then it is
very important to know about off page
SEO techniques.
(IMAGE SOURCE topinserp)
So let's start.
1. Social Networking Sites
Social Networking is a very big thing these days. These are
sometimes called "Online Reputation
Management".
At the same time, joining these social media sites is the
first fundamental step by which you start to advertise, market and increase
your online reputation in your niche.
For this, first, you need this popular social networking sites, such as;
You will have to sign up on Facebook, LinkedIn, Twitter,
Quora, etc. and then create a profile in it.
This will help you to increase your online network, as well
as you can interact with your friends, partners, readers, viewers. You can also
promote your blog.
2. Blogging
Blogging is a very good way to promote an online website. By
writing a blog for his website, he attracts more visitors so that he constantly
reads the latest post.
Also, it forces search engines to crawl your site because
they also have to update all your blog post entries, which ultimately helps you
to rank your post higher.
For this, you have to create unique content for your blog,
such as Infographics, Top Lists, How to Tutorials, Viral Videos, etc. You have
to be clear and concise about your idea so that your message can reach the
readers properly.
To promote their blog, they have to submit the niche in blog
directories and blog search engines.
3. Doing Blog Marketing
You should post comments in other blogs that are in the same
niche as your blog, this allows you to add a link in the comments section.
These links are crawled by search engines which help them to
point towards your site.
4. Forum Marketing
You have to find the right forums online which are related
to your niche, you can also connect with those communities.
To be active, you have to reply to those threads, answer
users' questions, as well as offer advice if needed.
This will help you to build a good reputation in your niche
and people will consider you as an expert.
Try to join Do-Follow
Forums, this will easily give you a Do
follow backlink, so that you can rank higher.
5. Submit Search Engine
By the way, search engines will search your site slowly but
it takes some time to do so. To speed up this process, you have to submit your
website to popular search engines such as Google, Yahoo, Bing, etc.
6. Submit Directory
There will be many people who no longer believe in this
directory submission. But it is not at all because it helps you to get a higher
rank.
It completely depends on how effectively you are choosing
these directories and how efficiently you are choosing the right category and
submitting them.
If you want, you can submit in general directories, but for
maximum effect, you should submit in niche directories only. It should be noted
that it takes some time for it to take effect, but it does a definite job.
7. Social Bookmarking
Social Bookmarking is a very effective way to promote a
website. For this, you have to submit your latest blog posts and pages in very
popular bookmarking sites, such as Stumble
Upon, Digg, Delicious, Reddit, Quora, etc.
Search engines often like these types of sites more because
the contents of these sites are updated very frequently.
You have to be very careful while doing this and handle the
tags properly so that your content can reach the right audience.
8. Link Baiting
Link baiting is another way to promote the site. If you have
created a very popular and unique post, then people will definitely want to
link them with their content. With this, the popularity of your site will also
increase significantly.
9. Photo Sharing
If you have used images in your article, then you can use
them in big photo sharing websites like Flickr, Picasa, and Photo Bucket.
More than this, people will be able to see it and will be
able to write their comment below, they can also access your site by following
it.
10. Video Marketing
Just like Photo Sharing, if you have videos or you have
created them yourself, then you can submit them to sites like YouTube, Vimeo,
etc. so that people will get to learn something from them and they can also
reach you. Through your links.
11. Doing Business Reviews
You can write reviews for other blogs or websites and in
return you can also speak them to write a review for your blog.
12. Doing Local Listings
According to the niche of your site, you have to choose
local directories. And you will also have to list your website in these local
directories.
With this, you will not have to face global competition, but
will have to compete locally, which is easy. With this, search engines can
easily see your website and can also fetch your content. It helps you reach the
targeted audience.
You can make your website like sites; You can submit to
Google Local, Maps, Yahoo Local, Yellow Pages, etc.
13. Article Submission
If you write your own articles for your blog, then you like
them like popular article directory sites; you can publish in E-zine, Go
Articles, Now Public, etc. This will gradually introduce traffic to your site,
plus you have more chances of getting backlinks from other people as well.
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14. Social Shopping Network
If you are running an e-commerce website, then there is a
very good strategy for advertising and branding your products for free: they
are the links of those products like sites; List in Google Product Search,
Yahoo Online Shopping, MSN Online Shopping, etc. With this, many people can see
your products together, which you are selling in your website.
15. To Answer People's Questions
If you want, you can participate actively in answering
questions, in a site such as Yahoo Answers, Quora, Reddit. By giving answers to
such sites, you can create your own identity so that you will be considered an
expert in your niche for the people. If you want, you can publish a link to
your blog and in such a way, loyal readers will definitely reach your site.
Off Page Optimization: Link Quantity Vs Link Quality?
Which is better in both link quality and link quantity?
Let's know !!
Although link quantity is important, but still content
creators and SEO professionals are now realizing that the quality of backlink
is more important than the backlink quantity.
In such a situation, creating better sharable content is the
first step by which valuable links can be earned and your Off Page SEO can be improved.
Now the question arises that how many links are needed for a
better off-page SEO?
This question is difficult and it depends on the domain of the authority of your competitor.
By the way, backlinks are needed in off-page SEO, but a single quality backlink is also better than an authoritative site compared to 10 or 100 low-quality links.
Earlier people used to purchase links to do SEO which is not
an ethical way at all and Google can also penalize you for this.
Therefore it would not be wrong to say that if we look
overall then quality always exceeds quantity. And this also applies to Off Page
SEO.
Conclusion
I hope that I have given you complete information about what
is Off Page SEO and I hope you have
understood about off page SEO tips. If you have any doubts about this article
or you want that there should be some improvement in it, then for this, you can
write down comments.
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